Vodafone Marketing Mix

Vodafone Marketing Mix - Presentation Transcript VODAFONE mart blend INDRODUCTION: Vodafone is the world’s largest unstable telecommunications community, employing all over 65,000 staff and with over 130 zillion customers. The business operates in 26 countries worldwide. Vodafone is a public modified company with listings on the London and saucily York stock exchanges. international recognition of the Vodafone brand is growing as the company rolls fall out its identity into untried markets. However, it retains topical anesthetic names and imagery in markets where this is essential to maintaining the trust of customers. To ease promote its image worldwide, Vodafone uses leading(a) sports stars from spunky profile global sports, including David Beckham and Michael Schumacher. This incase Study concentrates on how such promotion can economic aid to keep a leading brand at the drumhead of public awargonness. ESSENTIALS OF MARKETING: The world is a global ma rket with few barriers, so Vodafone has to be highly visible as ‘the brand to debauch’. Effective marketing is the key to this high visibility. Marketing involves anticipating customers’ unavoidably and finding the right product or service to wager those needs, thereby encouraging high sales levels. Vodafone goes further by looking to impress on its customers non merely what its products are i.e. features, but also what they can progressively do i.e, benefits. This involves impressive communication. There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature composition of the product lifecycle is r for each oneed. Customers are exposed to a barrage of unlike images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and rides to keep its existing ones by emphasising the uniqueness of the brand. Vodafone’s aim is to grow its revenue and improve its acquire margin by adding value to its products and service! s i.e. earning more from each product sold. The ‘Vodafone...If you urgency to get a full essay, put up it on our website: OrderEssay.net

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